The future of Ticketing
Rolling out a brand identity to entice both electronic music fans and investors
Client:
Brief
Alma
Year:
2022
The brief was to support the founders and CEO of Alma, a technology and entertainment startup, by sharing awareness of their vision. Their concept was a ticketing platform on web.3 that worked on the blockchain, providing buyers with exclusive perks and access to new electronic music experiences.
Solution
My first project with Alma was creating a pitch deck within a day turnaround, translating complex blockchain information into digestible content for investors. While ensuring that the investors bought the concept, helping to fund the business.
As the pitch deck was a success. I was hired to support the business for several months, creating pitch decks and sales decks, designing prototypes, testing user experiences and journeys on their platform, marketing assets, and collaborating with a brand agency to construct a brand identity and guidelines.
This hard work resulted in the business securing a business collaboration with the fashion designer Jack Irving and raising enough funding to hire a full-time team that would take the project into its official launch.
