The marketing funnel is a simple diagram representing the purchase cycle of consumers when selecting a new product. Marketers will use this funnel as a starting point in constructing the type of marketing materials and advertisements depending on what stage of the funnel they are targeting. A marketing campaign focusing on the upper section of the marketing funnel will differ from one focused on the lower end. Such as using a different call to action, blog content, advertisin

SEO is often around a lot in the world of business and marketing. SEO editors. SEO analysts. SEO specialists. SEO strategy. The list goes on. But for many creatives who are just out of university. Or those who spend their time producing the best visuals, the most exciting article or churning out artwork at an design agencies. They can have lots of questions when it comes to world of SEO. What is SEO? Why is it important? Can SEO benefit my career? And most importantly why sh

Christopher Booker, the famous British author and journalist, brought forward the idea that there are seven basic plots that every story fits within. Learning about these seven narratives will open your eyes and give you a feel for the direction the story is going in early on. This doesn't mean your enjoyment of going to the theatre or watching a movie will lessen, as you will still get moved by the emotions and surprised by the twists. However understanding the structure a s

I've recently been doing consultancy work for a small-scale client, researching how mental health is discussed across various media platforms. Mental health can be a sensitive topic to explore and portray through creative mediums making it a hard balance to strike right. This led to me diving deeper into animation and how it's used. During which I discovered animation to be one of the best forms of depicting such issues in an informative, entertaining and yet sensitive manner