The marketing funnel is a simple diagram representing the purchase cycle of consumers when selecting a new product. Marketers will use this funnel as a starting point in constructing the type of marketing materials and advertisements depending on what stage of the funnel they are targeting. A marketing campaign focusing on the upper section of the marketing funnel will differ from one focused on the lower end. Such as using a different call to action, blog content, advertisin

This a continuation of my passion project "Photography to Capture the World." For volume 4, I headed to Brighton to test my skills in travel photography. As I have discussed before travel photography is a new creative challenge. During my career, I've worked as a packaging photographer for e-commerce sites and as an event photographer at global corporate events. But, travel photography is a new challenge for me. Can you capture everything you need to highlight a city in a day

If there is one thing starting a career in London as a creative taught me, it's how to deal with an insanely long commute. London is one of the most competitive cities in the world, with a population of over 8.1 million of which 1/6 of London's economy is generated from the creative field. For the first two years of my career, I would spend 3 hours every day travelling to and from work. I guess you are wondering why I chose to live where I did, well once you add the eye-wate

Christopher Booker, the famous British author and journalist, brought forward the idea that there are seven basic plots that every story fits within. Learning about these seven narratives will open your eyes and give you a feel for the direction the story is going in early on. This doesn't mean your enjoyment of going to the theatre or watching a movie will lessen, as you will still get moved by the emotions and surprised by the twists. However understanding the structure a s

Whether mental health issues are genetically connected to creativity or environmental factors like short deadlines and irregular payments are the triggers leading to poor mental health. There's no doubt about it, but pursuing a creative career will only lead to some mental health challenges sooner or later. But what can creatives do to prevent mental illness and help them through the tough times? When they feel as if their mind is about to shatter! Here are some tips and tric

As I have discussed before travel photography is a new creative challenge for me to explore. During my creative career, I've been lucky enough to work explore product, food and even event photography. Travel photography is a whole new endeavour for me. Often leaving me with a dozen questions, how do I create unique photographs to stand out from the crowd in this era of influencers? How do I capture enough photos to represent a city and culture? How do I get the best out of my

I've recently been doing consultancy work for a small-scale client, researching how mental health is discussed across various media platforms. Mental health can be a sensitive topic to explore and portray through creative mediums making it a hard balance to strike right. This led to me diving deeper into animation and how it's used. During which I discovered animation to be one of the best forms of depicting such issues in an informative, entertaining and yet sensitive manner