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A selection of blog posts to inspire and educate. Exploring marketing and branding to design and photography. Occasionally showing the inner workings of my mind.
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The Seven Basic Plots and Their Use in Branding, Design, & Marketing
Christopher Booker, the famous British author and journalist, brought forward the idea that there are seven basic plots that every story fits within. Learning about these seven narratives will open your eyes and give you a feel for the direction the story is going in early on. This doesn't mean your enjoyment of going to the theatre or watching a movie will lessen, as you will still get moved by the emotions and surprised by the twists. However understanding the structure a s

James Neale
Jun 30, 20258 min read


Exploring the Use of Animation to Highlight Mental Health Issues
I've recently been doing consultancy work for a small-scale client, researching how mental health is discussed across various media platforms. Mental health can be a sensitive topic to explore and portray through creative mediums making it a hard balance to strike right. This led to me diving deeper into animation and how it's used. During which I discovered animation to be one of the best forms of depicting such issues in an informative, entertaining and yet sensitive manner

James Neale
Mar 3, 20253 min read
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